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Marketing and Football: An International Perspective (Sports Marketing)



Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and…

Leeds United, Give us Strength!



By mid-September 2017 Leeds United sat proudly on top of the Championship and their fans started to believe that finally, after 13 years in the football wilderness the club was heading back to the Premier League. The ownership of the club finally seemed to be in safe hands, a strong management team was in place, the finances were under control, the playing squad was young and exciting and the new Head Coach was calm and respected: what could possibly go wrong? The answer, well, pretty much…